Domino’s to Jared: “Oh Snap!”
You know what I would do if somebody wrote me a letter saying that I had to stop posting things with my signature tone of obnoxious sarcasm? I would take that letter, cry for a good 45 minutes, and then treat myself to an ice cream cone.
Anyhow, Dave Brandon, CEO of Domino’s Pizza, was faced with a similar situation when Subway’s lawyers (or Law Artists, as I’m sure they prefer to be called) sent him a note telling him that he had to pull his company’s advertisements that claimed consumers preferred Domino’s oven baked sandwiches 2-to-1 over Subway.
But, what did Dave do? He filmed a video of himself oven-baking the letter and then urges consumers to do the same (via click of a button — oh Internet, what will you think of next!).
Over 100,000 people have baked the letter so far — the corporate equivalent of a “your momma’s so fat…” joke.
— Andrew
